Digital Maturity Scorecard

I have a fast, mobile-friendly website.

The website is in my customers' languages.

I show up on Google when people search for my service and my town.

My Google Business profile is complete and has recent reviews.

The website has one clear action (call, book, request a quote).

I have a defined logo, colours and tone of voice, and use them consistently.

I've been posting regularly on social media for more than 3 months.

I know which type of content brings me the most leads.

I reply to messages and comments within 24 hours.

I have testimonials and proof visible online.

I know how much it costs me to win a new customer.

I have an entry offer or a free lead magnet.

I record every lead in a system (CRM, Odoo, an organised spreadsheet).

I follow up with people who asked for a quote and didn't buy.

I've run online ads with a clear goal and measured results.

I issue invoices and quotes with proper software, not Word.

The company's documents are organised in the cloud.

I have ready-made or automatic replies to frequently asked questions.

I use AI at work at least once a week.

I know which repetitive tasks eat up most of my hours.

I know last month's profit without waiting for my accountant.

I know my monthly break-even point.

I have written goals for the next 90 days.

I review the business numbers at least once a month.

I know how much tax I'll pay this year.