Free frameworks kit
Social Media Content Canvas
Pillars, formats and frequency: a content plan you can actually stick to every week.
- Estimated time: 40 min
- Related service: Social media management
- Free
Type straight into each box. Your answers are saved in this browser only.
- Sell, generate leads, build awareness, recruit?
- One number: e.g. 20 quote requests/month.
- Ideal customer (see Ideal Customer Canvas).
- In which language(s)?
- Choose 2 at most to start with.
- Instagram, Facebook, LinkedIn, TikTok, Google Business?
- How many posts/week can you keep up for 3 months?
- How many stories per day?
- Who posts, and when?
- Tips, tutorials, common mistakes.
- What should the customer know?
- Behind the scenes, team, process, before/after.
- Why do people trust us?
- Testimonials, results, case studies.
- Who has already benefited from our work?
- Offers, launches, calls to action.
- No more than 1 in every 4 posts.
- Reels/short video, carousel, photo, stories, live, LinkedIn text.
- What is your star format?
- 10 topics for next month.
- Questions customers ask = content.
- A fixed day for filming/photographing.
- Tools: Canva, CapCut, a scheduler.
- Repurpose: 1 video → 5 pieces.
- Reach, saves, messages, clicks, sales.
- Review every month: what to repeat, what to stop.
In Digi service
Would you rather have a consultant fill it in?
Answer 8 questions about your business. An In Digi consultant prepares this canvas for you, with recommendations and next steps, and delivers it as a PDF within 3 business days.
- Built for your business, not a generic template
- Consultant recommendations with next steps
- Prepared with AI support and reviewed by a consultant
- Amount deducted if you start an In Digi service within 90 days
€49
VAT included · one-off payment
How to use this canvas
Step by step
- 1
Set 1 goal with a number and a deadline.
- 2
Choose 4 pillars and set the mix: 40% teach, 25% show, 20% prove, 15% sell.
- 3
Write 10 ideas per pillar in one afternoon: that's 40 posts, almost 3 months.
- 4
Set aside one day a week to produce everything in one go.
- 5
Review after 30 days and adjust.
Common mistakes
- Joining 5 platforms and abandoning them all after a month.
- Only posting promotions.
- Not replying to comments and messages: that's where the sales are.
In Digi tip
The questions you answer on WhatsApp this week are next week's posts.
Original In Digi framework.
No time to post? In Digi manages your social media using this method.
Ad Campaign Canvas Fill in online