Ad Campaign Canvas
Plan a Meta or Google campaign before you spend your first euro.
- Estimated time: 35 min
- Related service: Online advertising
- Free
Type straight into each box. Your answers are saved in this browser only.
- Sales, leads, messages, shop visits?
- How many results do we want, and by when?
- Why would someone click NOW?
- Discount, entry offer, free lead magnet, easy booking?
- Is it irresistible to the ideal customer?
- Area (e.g. 15 km radius), age, language, interests.
- Current customers and website visitors (remarketing).
- Meta (Facebook/Instagram), Google Search, Google Maps, LinkedIn, TikTok?
- Where is the customer when the need arises?
- 3 variations: short video, image, carousel.
- The first 3 seconds: what grabs attention?
- Real people > stock images.
- Hook (first line), benefit, proof, call to action.
- In the audience's language.
- Page, form, WhatsApp, Messenger?
- Does the page deliver on the ad's promise?
- Pixel and conversions set up?
- Per day and in total.
- How much can you pay per customer and still make a profit?
- Cost per result, click-through rate, conversion rate.
- Cut-off point for pausing an ad.
- Test 1 variable at a time.
- Minimum duration: 5 to 7 days.
- Who replies, and how quickly?
- Follow-up for those who didn't buy.
Would you rather have a consultant fill it in?
Answer 8 questions about your business. An In Digi consultant prepares this canvas for you, with recommendations and next steps, and delivers it as a PDF within 3 business days.
- Built for your business, not a generic template
- Consultant recommendations with next steps
- Prepared with AI support and reviewed by a consultant
- Amount deducted if you start an In Digi service within 90 days
€49
VAT included · one-off payment
Step by step
- 1
Work out what a customer is worth: that defines how much you can pay to get one.
- 2
Create a strong offer: it is the no. 1 success factor, ahead of audience and creative.
- 3
Prepare at least 3 different creatives.
- 4
Make sure someone replies to leads in under 1 hour.
- 5
Let it run for 7 days before drawing conclusions.
Common mistakes
- Using the "Boost post" button without a defined goal or audience.
- Sending the click to the website's home page.
- Changing everything on day 2.
In Digi tip
Film your creative on your phone: simple, authentic videos often beat expensive productions.
Original In Digi framework.
Want ads that deliver measurable results? In Digi plans, creates and manages your campaigns.
Website That Converts Canvas Fill in online