Irresistible Canvas
People buy with emotion and justify with reason. Map what makes your offer desirable.
- Estimated time: 40 min
- Related service: Marketing and communications
- Free
Type straight into each box. Your answers are saved in this browser only.
- What exactly are you selling? Product, service, bundle.
- Price and what's included.
- Where are they, what do they feel, what has just happened?
- What do they say to themselves before buying?
- Does it save time? How much?
- Does it save money or prevent losses?
- Does it reduce risk, effort, red tape?
- Numbers the customer can check.
- Security, relief, pride, pleasure, belonging, curiosity, nostalgia?
- What do they feel BEFORE and AFTER buying?
- What do others think of the person who buys?
- Exclusivity, recognition, identity, "being one of the first".
- "It's expensive." "It's not for me." "What if it doesn't work?"
- For each fear: the answer, the guarantee or the proof.
- Testimonials, numbers, before/after photos, awards, well-known customers.
- Novelty, genuine scarcity (limited edition), bonus, curiosity, challenge.
- Which one can you use without misleading anyone?
- Combine the best of each column into one sentence.
- Emotion + result + proof.
Would you rather have a consultant fill it in?
Answer 8 questions about your business. An In Digi consultant prepares this canvas for you, with recommendations and next steps, and delivers it as a PDF within 3 business days.
- Built for your business, not a generic template
- Consultant recommendations with next steps
- Prepared with AI support and reviewed by a consultant
- Amount deducted if you start an In Digi service within 90 days
€49
VAT included · one-off payment
Step by step
- 1
Describe the offer and the exact moment the customer decides to buy.
- 2
Fill in the three desire columns: reason, emotion, status. At least 3 ideas in each.
- 3
List every objection you've ever heard. Answer each one.
- 4
Choose 1 strong piece of proof and 1 honest hook.
- 5
Write the irresistible sentence and test it in a post or ad for 7 days.
Common mistakes
- Using only rational arguments (price, features).
- Fake scarcity ("today only!" every day): it destroys trust.
- Ignoring objections instead of answering them publicly.
In Digi tip
Read your Google reviews and messages from happy customers: they have already written the best lines for you.
Original In Digi framework.
Want to turn this canvas into ads and posts? The In Digi team writes and tests them for you.
Ideal Customer Canvas Fill in online