Ideal Customer Canvas
Who they are, what they want, where they are and what makes them buy. The foundation of all marketing.
- Estimated time: 30 min
- Related service: Strategy and digital marketing
- Free
Type straight into each box. Your answers are saved in this browser only.
- Fictional name, age, job, family, town.
- Language(s) they speak.
- Income and how much they spend in this category.
- If a business: sector, size, who decides.
- How does their day start and end?
- Where do they spend their time and attention?
- What bothers them today?
- What have they already tried that didn't work?
- What do they want to achieve in the next 12 months?
- What would the "perfect day" look like once the problem is solved?
- What do they want to feel?
- Social media, WhatsApp/Facebook groups, events, associations, websites they read.
- What event makes them look for a solution now?
- Moving house, new job, new company, time of year?
- What do they type into Google?
- Who do they ask for recommendations?
- What stops them from buying?
- Price, trust, time, language?
- Do they decide alone? Who influences them?
- How long do they take to decide?
- Complete: "For [who] who [pain], we [solution] so that [desire]."
Would you rather have a consultant fill it in?
Answer 8 questions about your business. An In Digi consultant prepares this canvas for you, with recommendations and next steps, and delivers it as a PDF within 3 business days.
- Built for your business, not a generic template
- Consultant recommendations with next steps
- Prepared with AI support and reviewed by a consultant
- Amount deducted if you start an In Digi service within 90 days
€49
VAT included · one-off payment
Step by step
- 1
Think of a real customer, the best you've ever had. Describe them, not an abstract audience.
- 2
Fill in pains and desires using their own words (copy from messages and reviews).
- 3
Identify the trigger: the moment they go looking for help.
- 4
Map where they are and how they search: that defines your channels.
- 5
Write the message and use it on your website, bio and ads.
Common mistakes
- Describing demographics without pains or desires.
- Having 6 "ideal customers": choose 1 main one and 2 secondary ones at most.
- Making it up instead of asking: talk to 5 customers before filling it in.
In Digi tip
Call 5 customers and ask just one thing: "Why did you choose us?" The answers are worth more than any study.
Original In Digi framework.
Want your website and social media to speak to this customer? Get in touch.
Launch Your Company in Luxembourg Canvas Fill in online