Free frameworks kit
In Digi Growth Engine
Five stages that feed each other: attract, convert, deliver, retain and learn.
- Estimated time: 50 min
- Related service: Strategy and digital marketing
- Free
Type straight into each box. Your answers are saved in this browser only.
- How do strangers discover us?
- Channels, content, partnerships, ads.
- Number: visits/leads per month.
- How do prospects become customers?
- Entry offer, proposal, follow-up.
- Number: conversion rate.
- Does the experience meet (and exceed) the promise?
- Where are there delays, errors, complaints?
- Number: satisfaction / complaints.
- Why do they come back and recommend us?
- Subscriptions, loyalty, regular contact, review requests.
- Number: % of repeat customers.
- What are the numbers and customers telling us?
- What decision do we make every month based on that?
- Which is the weakest stage today?
- Improving it is worth more than improving all the others.
- Action, owner, date, indicator.
In Digi service
Would you rather have a consultant fill it in?
Answer 8 questions about your business. An In Digi consultant prepares this canvas for you, with recommendations and next steps, and delivers it as a PDF within 3 business days.
- Built for your business, not a generic template
- Consultant recommendations with next steps
- Prepared with AI support and reviewed by a consultant
- Amount deducted if you start an In Digi service within 90 days
€49
VAT included · one-off payment
How to use this canvas
Step by step
- 1
For each stage, write how it works TODAY, not how you would like it to.
- 2
Put a number on each stage, even a rough one.
- 3
Find the bottleneck: the stage where you lose the most people or money.
- 4
Choose 3 actions focused on the bottleneck.
- 5
Come back to this canvas every 90 days.
Common mistakes
- Putting everything into attracting when the problem is retaining.
- Having no numbers at all: without measurement, there is no improvement.
- Having 15 actions instead of 3.
In Digi tip
Keeping a customer costs far less than winning a new one. Look at stage 4 first.
Original In Digi method.
Want a growth engine that doesn't rely on luck? Canvas filled in by an In Digi consultant: €49.
Value Ladder Canvas Fill in online