Digital Marketing Glossary (Simplifying the most popular digital marketing terms)

Accrual Rate – Ratio of accumulated points for each euro spent by customers integrated in a loyalty program. Acquisition – Process which has the goal of attracting new customers.  AdWords – Advertisement paid service provided by Google which allows companies to optimize their presence in the search engine motors and become more visible for consumers. […]

4 reasons why you are not creating loyal customers

Do you want to guarantee your clients are satisfied? Do you want your brand to be the absolute first choice? Get to know 4 reasons which are not allowing you to achieve these results. Guaranteeing your costumer’s loyalty is an ongoing process. It is necessary to remind customers, in every interaction, the reason why they […]

6 Reasons to Invest in Digital Marketing

Do you know why you must invest in digital marketing? Do you know the advantages you can get by implementing this strategy? Discover the 6 best reasons to do it. Did you know 90% of consumers read online reviews before they consult a company (Bright Local data)? Did you know 84% of consumers trust as […]